IS THE TERM "DIGITAL SIGNAGE" ACCEPTED INTERNATIONALLY?  
# Tuesday, September 30, 2008

While the term "digital signage" has taken hold throughout North America and most of Europe the same technology in the Netherlands is often referred to as Narrowcasting or Narrowcast.

There are some companies who prefer screen media, place-based media, digital merchandising or "digital media networks" or in some cases "captive audience networks", or "CANs".

The large number of terms that have emerged to describe the nascent industry led Point of Purchase Advertising International (POPAI) to form a digital signage standards group in 2005. This group was tasked with assembling a list of standard terminology for describing digital signage technology and business models and was expected to release a final list of its recommendations in 2006.

Electronic digital signage displays are also known as Retail TV, Electronic Billboard Signage, Dynamic Digital Signs, Electronic Display Networks, Digital In-Store Merchandising, Out-of-Home Media Networks, Employee TV, Electronic Posters or Digital Posters.

For more info read the POPAI Digital Signage Blog.



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