THE 6 SINS OF GREENWASHING  
# Sunday, February 15, 2009

Greenwash: the act of misleading consumers regarding the environmental
practices of a company or the environmental benefits of a product or service.

THE 6 SINS

1. Sin of the Hidden Trade-Off
2. Sin of No Proof
3. Sin of Vagueness
4. Sin of Irrelevance
5. Sin of Fibbing
6. Sin of the Lesser of Two Evils

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